anyMOTION - Digital agency in Düsseldorf and Cologne

Relaunch and support of corporate website - conceptual development, design, and technical redesign

USP: Highlighting AIXTRON's technology leader position.
Optimization and shortening of the user´s journey through clear & contemporary look & feel

Main project deliverables/outcomes

• Own API interface to the career tool HR4YOU
• Mobile-first navigation with optimized information architecture
• Open-source CMS Pimcore integration with a clearly understandable structuring in the back end for user-friendly maintenance by editors
• Ongoing support, optimization & further development

Technical relaunch of the website
using new system environment with data transfer to SAP incl. implementation of delivered layout and later re-design

Website Features & Functions

• Rate calculation & contract conclusion
• Auto-Complete for zip code & city input
• Couponing: Creation of individual campaign coupons with monetary discounts or non-cash rewards upon contract conclusion

Conception proposition and development of a service app
with menu display and order management for use in schools

USP: Central ordering function
as well as personalized user management within the app

Main project deliverables/outcomes

• Contemporary design in „Dark Mode“ look with flat icons
• Display of menus with additional information on allergens and nutritional information, order-and-pay function
• Multi-client capability: parents have one login and can switch between children's accounts across schools
• School management of user data and information via .NET backend
• Customized lesson/substitute schedules, school news, vacation countdown, class chat, push notifications, surveys, etc.

Design and development of a new corporate website
Digital user experience at premium level

Visible, scalable, target group oriented
Solid foundation for further digitization measures with CMS / PIM and DAM in Pimcore + product configurator based on .NET

Main project deliverables/outcomes

• Design and technical concept development
• Technical implementation, optimization of data structure, processes, and verification of data completeness
• Connection to existing ERP and other third-party systems
• Targeted search engine optimization (SEO)
• Continuous further developments on a scalable technical infrastructure

Target group-oriented platforms
Comprehensive support for the various DLR portals and apps

USP: holistic, user-friendly and responsive design and support of DLR's digital offerings
Anchoring in the relevant set of users

Main project deliverables/outcomes

• Design and technical concept development
• Technical implementation of all applications based on different CMS
• Design and address appropriate to the target group
• Ongoing support, optimization & further development

Catalog creation
in the new corporate design via Web2Print function

USP: Catalog content as structured data in the PIM.
thereby easy creation of the complete catalog in 8 languages.

Main project deliverables/outcomes

• Re-creation of the Web2Print process
  (catalog creation, data sheets, etc.) based on PDF Reactor
• Expansion of Web2Print modules (catalog development, data sheets, etc.) to match the new corporate design
• Creation from scratch of the product catalog in 8 languages via Pimcore backend

Relaunch of website with central product management - clearer, more modern and more intuitive to use

USP: Central product data structure in Pimcore (PIM)
Maintenance of different departments at the international locations

Main project deliverables/outcomes

• Graphical redesign of the website
• Realization of data import of comprehensive product data from different and individual ERP systems (single point of truth)
• Intelligent site search with Elasticsearch
• Effective filter function for quick findability of products in the product area
• Product configurator for quick configuration of spare parts and options for a product

Relaunch / realignment of service portal
Relaunch incl. development of information and design concepts

USP: Orientation of the site as a service portal; digitization of complex application forms as well as automatic personalization based on the user's zip code information

Main project deliverables/outcomes

• Restructuring of the website content
• Easy access to form and application services
• Generation of individual PDF headers based on user ZIP code to represent regional contacts/teams
• Optimization of the installer directory
• Design revision of the entire website according to customer specifications
• Design & development of a streetlight service contact

Relaunch of the existing „PPM Raum“ application
Update to the latest backend and frontend technologies

USP: Document management for all parties involved in a construction project
including e-mail dispatch function, file versioning, file viewer, complex rights and role system, reporting, release processes

The application is also responsive and thus also mobile usable!

Main project deliverables/outcomes

• Design and technical concept development
• Separation of frontend and backend (headless architecture)
• Transfer of all core functions to new backend framework
• Transfer of all core functions to new frontend framework
• Moving the complete database architecture to the Microsoft Azure Cloud

Launch of an online financing website
Online store and online financing platform for Citroën, Peugeot, DS Automobiles incl. dealer back office

USP: Leasing contract that can be concluded completely digitally
including credit check, video identification and contract generation and signing

Main project deliverables/outcomes

• Design and technical conception
• Technical implementation of the entire application
• Design and development of lead management
• Implementation of a backoffice for authorized dealers for the purpose of creating individual leasing offers
• Implementation of a backoffice for PSA employees to review and process leasing contracts

Conception and development of the React Native Event App with a management backend based on Pimcore as a digital companion for executive events and clear presentation of the personal agenda.

• Cloud-based chat module with Microsoft Azure
• Workshop & event information, availability management, push notifications and individualized mails to participants, gallery, event management, etc.

For more than 15 years, we have been helping brands & products of the automotive group across all digital channels to achieve relevance on the market and have been managing and controlling the lead data flows.

Web, Store, App und CRM measures

• Corporate & dealer websites, social media, individual communication measures, PSA Bank Financing Store platform, Caravan Configurator B2B, e-commerce systems and CRM processes, lead management processes and reporting, including via dashboard based on PowerBI, newsletters, etc.